Despite what the word is out there properties are still selling.  It comes down to a few simple yet crucial things that are absolute non-negotiables if you are planning to list your property in our current market.  It is a buyers market - simple.  So what can you do, you ask?  

 This duplex (one of the most down segments in Edmonton) sold for 97% of its listed price because....

1. The sellers staged the property - making it more appealing to potential buyers as they could envision themselves living in the space. 

2. It was clean and organized - only what was necessary was on display the rest was packed up and ready to move.

3. Hired professional representation - all the details are left to the experts.  Documentation and items necessary to fulfill a successful sale were ordered and waiting. 

4. Professional Marketing - The property had professional quality marketing from photography and videos to brochures.  The sellers received a curated marketing plan to sell their home.   

Your property needs to be compelling and right now that comes down to presentation and price.  Buyers need to feel that the property is a place they can see themselves and their family living.  Purchasing a home is a very subjective and emotional experience, and the right buyer could see your home and just pass it by because it's presentation was below their expectation.  Price plays a factor also as there is no person that would be willing to purchase anything let alone their most valuable asset for more than they feel it is worth.  So with the right presentation and price you will get your home sold. 


Posted by Robert and Shawna Eskiw on


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